Previously known as Soap for Africa, this family business was founded in 1993. Claire Stephenson a wellness practitioner for more than 25 years has now put her stamp on the Glycerine Soap market and rebranded to AfriClarity – Pure Glycerine Soaps.
Manufacturing Glycerine Soaps in all shapes and fragrances, Herbal Soaps and their very popular Bulbine Barrier Creams, which treat Eczema and Psoriasis. Claire has introduced to the range, her Glycerine Shampoo Bars and Shea Butter Conditioning Bar – using pure Indigenous Oils. Both of which have gained cult status.
Loveness and Claire (2022)
OUR STORY
Let me tell you why the elephant is on our logo… I bought Soap for Africa back in 2018, when as a customer I heard that the family were selling to retire in the UK. As a single mother – I needed something to do that would earn me an instant income, since my body was needing rest from my busy wellness practice. The colours of the logo are a combination of mine and my son’s favourites colours – his being orange, as well as we both love elephants. In many cultures, elephants are featured as symbols of power, wisdom and inspiration. I also remember watching a movie with my son Stuart, in which mother elephants migrate across the dessert holding trunk to tail with their calves in between.
I knew that I wanted this business to be an inspiration to others as well as provide a stable income. The global lockdown of 2020 was a life-changing time for many, and it was then that I decided to pivot my business to both online and Market sales, as well as grow distribution to several Health Shops. This created an opportunity for expansion, and I was able to hire Loveness to manufacture our much-loved soaps, as well as work the occasional Rosebank Sunday Market.
STOCKISTS
Weleda Pharmacy – Bryanston https://www.instagram.com/naturallyyourspharmacy/
Jacksons @jacksons_real_food_market
The Green Side @the_green_side_farmacy
Cancure Wellness @cancurewellness
Culinary Table @culinarytable
Health Works @healthworkshydepark
Reform Haus – Northgate/Fruits & Roots https://www.instagram.com/fruitsandroots