Let me tell you why the elephant is on our logo… I bought Soap for Africa back in 2018, when as a customer I heard that the family were selling to retire in the UK. As a single mother – I needed something to do that would earn me an instant income, since my body was needing rest from my busy wellness practice. The colours of the logo are a combination of mine and my son’s favourites colours – his being orange, as well as we both love elephants. In many cultures, elephants are featured as symbols of power, wisdom and inspiration. I also remember watching a movie with my son Stuart, in which mother elephants migrate across the dessert holding trunk to tail with their calves in between.
I knew that I wanted this business to be an inspiration to others as well as provide a stable income. The global lockdown of 2020 was a life-changing time for many, and it was then that I decided to pivot my business to both online and Market sales, as well as grow distribution to several Health Shops. This created an opportunity for expansion, and I was able to hire Loveness to manufacture our much-loved soaps, as well as work the occasional Rosebank Sunday Market.
